Infinity War's "Coolest Ad's Ever!!!"

Recently Marvel released the latest installment in its franchise Infinity War, which drew international attention from fans who had waited nearly a decade for the climatic final installment of the film series. Preceding the movies release marvel was slated to bring home 106.7 million dollars in revenue but ended up making a profit of roughly 300 million dollars in the US alone and fans everywhere were left clamoring for their beloved characters to be resurrected in a second movie. Many devote fans claimed that 18 movies leading up to its release weren't nearly as good as Infinity War but set the stage for the final movie. In addition to the anticipation built from the earlier movies Marvel cleverly released an series of print and online ads which drew attraction for their originality. They were simply encapsulated by one website as Avengers: Infinity War – This Is The Coolest Marvel Ad Ever!!! , a clear representation of abstract advertising. The marketing techniques of the Marvel team play on vintage style ads but incorporate all of the modern characters adorned in their trademark uniforms and wielding their abilities against a celestial backdrop. While we may have seen superhero ads before even ads similar to this, what is especially differing about this particular ad is the fact that it features ALL of our classic heroes in the same setting, Overall the Marvel ad campaign for Infinity War utilized their unique advertising to distinguish it from the plethora of other ads and increase its media attention